#Call of duty modern warfare 3 sales software#2-selling The Elder Scrolls V: Skyrim from Bethesda Softworks, helped lift total video game software sales 15% to $1.67 billion, compared with $1.45 billion in November 2010. Modern Warfare 3 was the best-selling game in November, according to market-tracking firm NPD Group. Black Ops continued to sell well into 2011. True to its name and following the lead of its predecessor, Call of Duty: Modern Warfare, it places players in modern combat settings, as opposed to the WWII environments of the earlier Call of Duty games. Whether Modern Warfare 3 overtakes Black Ops remains to be seen, says Wedbush Securities analyst Michael Pachter. Modern Warfare 2 is a first-person tactical shooter and the sixth entry in the popular Call of Duty series. Kotick noted that Modern Warfare 3 also outpaced, by one day, the ascent of James Cameron's 3-D film Avatar to $1 billion in 2009. Call of Duty: Modern Warfare 2 set a day-one record with 310 million in sales back in 2009 and last year Call of Duty: Black Ops hit an estimated 360 million in sales. "When people think about their entertainment choices … this is now a category that has more mass appeal than it ever had before." Call of Duty: Modern Warfare 3 has set a one-day sales record, taking in 400 million in North America and Britain, and game publisher Activision is popping open the bubbly and the hype. The game's Hollywood production levels, online community and the comedic TV advertisements starring actors Sam Worthington and Jonah Hill and NBA star Dwight Howard help pull in newcomers, Kotick says.
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